THE ROLE OF INTERNAL MARKETING IN ACHIEVING EMPLOYEE`S SATISFACTION - A FIELD STUDY ON A SAMPLE OF ALGERIA TELECOMMUNICATIONS COMMERCIAL AGENCY EMPLOYEES IN THE CITY OF (LAGHOUAT) ALGERIA-
It has become imperative for enterprises that are active in the face of intense competition, to provide all the appropriate conditions in which they keep their employees, as they are a major source of success and superiority, so they must achieve their satisfaction. The most important marketing mechanisms on which the enterprise depends in achieving excellence are: "Internal Marketing", a modern marketing concept that cares about employees and focuses on ensuring their satisfaction, where they feel that they are an effective partner that does not spare him and contributes to the growth of the enterprise and its superiority, because the employee is an internal client and his satisfaction will inevitably achieve the satisfaction of the external client. Therefore, this research aims to identify its theoretical concepts, and the extent to which it is applied in practice through a study: the role of internal marketing in achieving the satisfaction of Algeria telecommunications commercial agency employees in the city of (Laghouat) Algeria. The study found a statistically significant role for the internal marketing of Algeria telecommunications commercial agency in Laghouat city in achieving the satisfaction of employees at the 5% level of significance, and the factor that has the biggest role is "internal distribution
Keywords: Internal Marketing, Employees Satisfaction, Algeria Telecommunications Enterprise