Year:2023   Volume: 5   Issue: 1   Area:

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Riyad Faraj BEN ABDAT, Ali Yeslem BA-BATAT

THE REALITY OF NETWORK MARKETING

Network Marketing: is a direct marketing system that promotes its products through new purchasers by giving them financial or service commissions, in exchange for everyone who buys through them, according to certain conditions governed by regulated regulations. The importance of the research lies in the scientific and practical value of the subject; it deals with a subject that touches people's strong desires for wealth, and their renewed needs for money, revealing its truth, revealing its being. The research aims to define the concept of network marketing and its common characteristics, and to show its truth. The researchers followed the descriptive and inductive approach; And that is by describing the phenomenon, which is the reality of network marketing, and tracking and collecting scientific material, and synthesizing between its knowledge and its parts, and then they dealt with all this by analysis and interpretation, and linking the particles with the colleges to achieve the objectives of the research. The research consists of an introduction, four demands, and a conclusion. The first requirement includes: the concept of network marketing and its common characteristics. The second requirement: Addressing the reality of network marketing in the view of the authorized. The third requirement: Addressing the reality of network marketing in the view of those who prevent it. As for the fourth requirement: it contains the reality of network marketing in the opinion of the researchers. And the conclusion: it contains the conclusions and recommendations.

Keywords: Marketing, Marketing System.

http://dx.doi.org/10.47832/2717-8293.21.30


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