THE IMPACT OF TELEVISION TURKISH SERIES ON MOROCCAN FEMALE AUDIENCES
For the past decade, Turkish television series have enjoyed a remarkable interest on Moroccan television. Transformed into a priviliged television consumption for Moroccan audiences, these Turkish series dubbed in Moroccan dialect continue to grow. In this context, recent research has highlighted the sociocultural impact of this production . The focus of our research will be to study the creation of this desire and it’s influence on the lifestyle of Moroccan women. Within this framework, we will first approach the topic conceptually, afterward, we will present the research architecture we have chosen and the methodological protocol we used to carry out our invetisgation. Finally, we will analyze and interpret the results.
Keywords: Turkish Series; Women; Television