SOME MEDIA TEXT STRATEGIES
The dominant elements in the formation of the media text are informatinty, expectation, branch code, and implicure. These elements are appropriate to explicate the text communicative structure and pragmatic use. This paper clarifies that the classification of the media text as a pattern is based on its dominant theme, not on its linguistic structure. This theme is a sort of sending the information to the receivers through a communicative medium (such as the press, radio, or television). The sending represents an illocutionary act because the media is essentially based on the principle of unknownness, i.e. the dominant function of the media text lies in its informatinty, not in its linguistic structure. It is this informatinty that gives the text its shape because it is its main pragmatic element according to E. U. Große. This paper makes use of Robert De Beaugrande’s ideas of informatinty and expectation, and his understanding of the text as a process of a productive nature that requires a producer, production, events, and a receiver. The paper also makes use of Van Dijk’s view of the text as a unit of an interactive nature, and his belief that the event in its relation to the communicative act is parallel to the “meaning” in relation to the linguistic structure. The paper, to a certain degree, also makes use of Wolfgang Heinemann’s, Grice’s, and Klaus Brinker’s speculations of the strategies movement inside the communicative structure, and how it is these strategies that show the entity of what is termed the media text
Keywords: Media Text, Informatinity, Expectation, Branch Code, Implicure, Communicative Function, Illocutionary Act .