SOCIAL MEDIA AND SELF EXPOSURE, WHAT SINGULARITIES FOR ARAB COUNTRIES? CASE OF MOROCCO
Admittedly, the advent of social media has highlighted a certain number of phenomena which provoke multiple and diverse reactions in the user, ranging from embarrassed acceptance, to total denial, passing through astonishment or incomprehension; but certainly arousing in the researcher the curiosity to grasp them as subjects in order to understand their multiple facets. The increasingly broad visibility on social media leads the user to review his relationship to what is "intimate", "private" and "public", to constantly negotiate the threshold of 'acceptable according to the socio-cultural norms specific to each country and which are now being continually jostled, requiring a permanent adaptation exercise. In Arab countries, modesty is an essential component of social relations in the communication and public space. With social media, today we see a certain spreading of the limits of modesty. The case of the videos produced and broadcast on the YouTube platform by Moroccan women presenting "their Daily Routine" is a good example to illustrate the exposure of oneself, one's private life and one's body with less and less embarrassment and exploring more and more intimate spaces. As part of this research, the notions of "private and intimate" in relation to the "public", of "modesty" in relation to the "shocking, the inappropriate and the shameful" will be examined, the confrontation of these ideas a priori opposites will make it possible to go beyond them and even to bring out their links. This research will be exclusively qualitative, based on the analysis of various content chosen on the YouTube platform, to analyze its discourse and try to grasp what pushes the limits of modesty among these Moroccan women.
Keywords: Social Media, Morocco.