DESIGN THINKING AND ITS CREATIVE STRATEGIES IN INDUSTRIAL DESIGN
The research discussed the concept of design thinking based on its relationship with the design specialist and its intellectual methods in analyzing phenomena to find solutions to the problems of the physical world in which we live, by identifying the foundations of design knowledge from studying humanistic theories and patterns of human thinking, through the cognitive references to the concept of design thinking, which was defined by cognitive modeling Creative thinking and designedly ways of thinking. And we found that design thinking is a mental strategy through which the design specialist intends to exhibit phenomena to find solutions to them, a strategy that differs from scientific and other artistic strategies. As this strategy adopts logical thinking related to the real world and creative imagination linked to the technical aspects of problem solving. The research found that this mental strategy is used in other disciplines based on creative thinking in achieving its products, such as business management and competition between companies. The research offer a group of creative strategies that have the ability to develop creative thinking for design professionals and other creative specializations.
Keywords: Design Thinking, Creative Strategies, Industrial Design.