Fella ACHOUR
BANCATAKAFUL: THE TAKAFUL MARKETING BY BANKS
The integration between banks and insurance services leads the success of the Islamic financial system. Islamic banks or Islamic banks branches provide Takaful insurance services on behalf of the Takaful companies, whether they are affiliated with them or completely separate. The banks can offer these services at a lower cost to their customers or at the same cost as the takaful company. We concluded that the model of the relationship between the Takaful Company and the Islamic Bank does not play a significant role at all in influencing the quality, cost of the Takaful services provided by the Islamic Bank
Keywords: Bancassurance, Bancatakaful, Islamic Banks, Takaful Operator, Wealth Management.