Year:2022   Volume: 4   Issue: 6   Area: Sociology

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  3. ID: 643

Shimaa Qasim HAFEZ

THE ROLE OF TRAINING STRATEGIES IN IMPROVING THE QUALITY OF ‎HOTEL SERVICES ‏(‏A FIELD STUDY OF THE MANSOUR MELIA HOTEL‏)‏

The research aims to test the role of the training strategy in its ‎stages (strategic analysis، formulation of training strategy، ‎implementation of training and evaluation strategy) in improving the ‎quality of hotel service in Al Mansour Melia Hotel. The quality of ‎hotel service and the importance of the research lies in the importance ‎of its variables، as the training strategy works to provide human ‎resources with skills and capabilities that contribute to changing their ‎behavior and improving their performance، which leads to improving ‎service quality، which is what the research organization seeks‏.‏ The researcher adopted the descriptive-analytical approach، and the ‎questionnaire was adopted as a main tool in data collection، as it was ‎distributed to an intentional sample of (55) respondents، represented ‎by the general manager and his assistants، heads of departments and ‎officials of the people of the organization in question‏.‏ A set of results have been reached، the most important of which is the ‎existence of a role for the training strategy in improving the quality of ‎the hotel service، and based on these results، a set of conclusions was ‎reached، the most important of which was the lack of interest of the ‎management of the organization in question in the evaluation stage ‎compared to the rest of the stages. Information about the training ‎implementation process. The researcher also reached a set of ‎recommendations، the most important of which was the interest of the ‎management of the organization in question in the evaluation stage to ‎determine the extent to which the trainee acquired knowledge، skills ‎and abilities after the end of the prescribed training period by ‎adopting the method of comparison between the trainee’s ‎performance before and after the training process.

Keywords: Strategy، Training، Service Quality، Hotels

http://dx.doi.org/10.47832/2717-8293.20.18


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