Year:2020   Volume: 2   Issue: 4   Area: Sociology

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Dr. Haleema Elhabib Adam OMAR

THE ROLE OF ELECTRONIC CAMPAIGNS ON THE QUALITY OF LIFE IN LIGHT OF THE SOCIAL TRANSFORMATIONS IN THE ARAB GULF BY APPLYING THE CONSUMPTION PATTERN OF ONLINE SHOPPING (VIA YOUTUBE)

This research focuses on the role of quality campaigns life in light of the social transformations in the Arab gulf in light of modern technologies and the readiness of the Gulf states to build communications infrastructures and provide electronic marketing services that changed the course to keep up with modernity with electronic shopping and know the factors that led to interaction through electronic shopping is considered an exploratory study to collect information and describe the variables in the Arabian Gulf.

Keywords: The Arabian Gulf, Electronic Market, Consumption.


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