THE CONCEPT OF OBJECTIFICATION AND ITS RELATIONSHIP TO THE DESIGN CREATIVITY OF INDUSTRIAL PRODUCTS
an is considered the most strange creature in life, as he searches for everything that is familiar and known in order to refer it to a strange product or to a strange term, or almost not without strangeness, employing the latest scientific and technological techniques and creatively, so the industrial designer transforms the concept of a thing from general to private and from the concept Just into something, that is, the mental embodiment of it through its use of creative design strategies that draw the human surroundings and its relationship to things and change from the spontaneous merging of the human being with what he has transformed into his merging through objectification resulting through the transformations imposed on the industrial designer who seeks to employ scientific, technical and technological development according to an innovative strategy. The current research aims to employ design creativity in designing industrial products that depend on the concept of objectification in the process of designing and implementing them. The first topic deals with the concept of objectification among contemporary philosophers, while the second topic represents design creativity and its reflection on the objectification of the industrial product. The research also included results, conclusions, and a list of sources and references.
Keywords: Objectification , Creativity, Industrial Products.