GRAPHIC DESIGN IN THE AGE OF DIGITAL TRANSFORMATION
In the midst of economic and consumer competition between companies and industrial institutions, graphic design emerges as an active actor in the sustainability of the advertising and media cycle alike, a role that would not have been important without the tireless work carried out by designers in various design activities, especially after entering into the digital experience. He benefited from it and kept pace with the new developments of quality, and it is useful to point out that the motives of digital development have reinforced the values that the design worked on, and today it is witnessing many transformations in a digital world that is constantly evolving, transformations related to the core of the designer’s work and what he offers in work sites based on Decades of traditional experiences that designers have been working with, and the trend towards traditions and modern digital frameworks that have been reinforced by the increase in related digital applications and software in a remarkable qualitative shift that indicates an important stage in the design process that extends to centuries of work and technical development. The current research explores some of the turning points of this procession with important articulated transformations, based on the question that: What is the status of graphic design in the age of digital transformation? The importance of the research lies in the following: -Theoretical dimension: It can be useful in enhancing the theoretical framework of the graphic design process and the transformations it has witnessed in the digital age. -Applied dimension: it can benefit those interested and working in the matter of graphic design, and the research aims to: Identify the problems of graphic design in the age of digital transformation. The theoretical framework includes the following topics: -What is digital transformation? -A brief history of graphic design -Graphic design from traditional to digital The impact of digital technologies on graphic design.
Keywords: Transformation, Digital, Graphics, Digital Applications.