Year:2022   Volume: 4   Issue: 6   Area:

  1. Home
  2. Article List
  3. ID: 645

Rabia HASSNAOUI, Zaidi BELKASMI

ELECTRONIC BANKING SERVICES AS A MECHANISM TO BUILD COMPETITIVE ‎ADVANTAGES OF ALGERIAN BANKS

The study aimed to identify the role of electronic banking services to ‎enhance the competitive advantage in the Algerian commercial bank. ‎The study used the descriptive analytical research method which was ‎appropriate for the purposes of research. The target population consists of ‎employees of the surveyed banks, the questionnaire was used as a data ‎collection tool, (32) questionnaire were distributed to the sample, the data ‎were analysed using the SPSS program, and a number of statistical ‎methods were used to test the hypotheses.‎ The results of the study showed that there is a significant effect of the ‎electronic banking services offered by commercial bank of Algeria to ‎enhance the competitive advantage from the point view of the ‎employees. The results also showed that a banking service bay using the ‎electronic card had a largest impact to enhance the competitive advantage ‎from the point view of the employees, and the service of e-banking via ‎internet had the lowest impact on the competitive advantage of ‎commercial bank.‎ Finally, the research recommended that the commercial bank should ‎focus on electronic services via internet especially under the current ‎conditions, and services via the smart mobile phone that are getting more ‎important. The study also recommended bank management making ‎awareness technology programmers from current and expected customers‎.

Keywords: Electronic Banking Services, Competitive Advantage, Electronic Card, E-‎Banking

http://dx.doi.org/10.47832/2717-8293.20.20


0