Year:2021   Volume: 3   Issue: 1   Area: Media and Communication

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Researcher Reham Ershaid Sami NUSAIR

E-MARKETING AND ITS IMPLICATION FOR HUMAN CAPITAL IN THE TIME OF CORONA

This study aims to identify the reality of E-marketing, the reality of human capital, and the relationship between e-marketing and human capital. This study has a theoretical mission in which researchers have benefited from the survey method that is based on knowledge of what was said and written of the researchers' opinions regarding the studied topic. This helps to anticipate the future of marketing, and highlight the role of e-marketing and human capital in the field of organization sciences and organizational behavior and their applications in business organizations. As business organizations represent the environment from which ideas were originated and generated, and through which theories and intellectual models emerged. This helped create the appropriate climate and knowledge base for organizations to rely on, in an environment dominated by competition challenges and speed of change.

Keywords: Marketing, E-Marketing, Human Capital.

http://dx.doi.org/10.47832/2717-8293.1-3.2


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