Year:2022   Volume: 4   Issue: 3   Area: Media and Communication

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Bairq Hussein Jumaah AL-RUBAYE

BUILDING THE MEDIA MESSAGE AND DESIGNING IT THROUGH INFOGRAPHICS

The study aims to identify how to build the media message in an artistic design style (infographic) to reach the mechanism of building the media message by infographic in the researched news sites. For the survey method, which is one of the best methods used to study the subject of the research, the researcher used the method of content analysis, the employee of the research tool, a quantitative and qualitative content analysis form for the study of 74 infographics that appeared during the research period in the research sample sites. The study revealed a number of results, most notably 1. The surveyed sites employed the information in a manner based on images, shapes and data, that is, through the use of the visual element and the readable element in the infographic. 2. The diversity of methods of displaying the content in the infographic presented on the researched sites between the use of texts, numbers, shapes, symbols, pictures, drawings and maps for both sites of Al-Quds Al-Arabi and Russia Today, while Alsumaria News did not employ drawings and maps in the method of displaying information. 3. The diversity of the artistic effects used between kinetic and sound effects in the research sample, some of which came directly, as is the case on the Alsumaria News website, and some were in a suggestive kinetic style, as in the Al-Quds Al-Arabi website and the Russia Today website through the employment of colors, which suggests movement, which helps the reader to know The direction of reading is towards the required information. ‎

Keywords: Infographic, Communication Message, Design

http://dx.doi.org/10.47832/2717-8293.17.45


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