AN INVESTIGATION OF GENRE-BASED TEACHING ON STUDENTS' UNDERSTANDING OF ADVERTISEMENT
The term genre has many connotations. A genre is a phased, planned action, aimed at engaging speakers as members of our society. Genre is also a class of communication occurrences, wherein members have certain communicative goals. For Swales and Martin, it is a communication goal. It produces every kind, forms the schematic or first intermediate discourse structure, and determines the content and aesthetic choices. This study aims at investigating student's understanding of advertisement by using a genre-based approach. This study is limited to fourth college students in the department of English in Tikrit University during the academic year 2020-2021. Two hypotheses are supposed to be verified to achieve the aims of the study. First, there is no significant difference between mathematical and theoretical means in the genre-based understanding of hotel advertisement. Second, there is a statistically significant difference between male and female fourth-year students' understanding of the genre of advertisement. Results indicate that: Students of the fourth stage of the college of Education for Humanities at Tikrit University cannot understand advertisements and their social, cultural, and linguistic components. There is no significant difference between male and female students' understanding of ads. The second hypothesis is rejected.
Keywords: Genre, Genre Analysis, Teaching Genre, Analysis of Advertisement, Analysis of Discourse